Publisher Activision said, “Early UK sales figures for Advanced Warfare symbolizes growth for the Call of Duty franchise.”
As per the Activision’s internal numbers, the newest edition of the money-spinning shooter series has out paced sales of last year’s Call of Duty: Ghosts.
Though, the triumph is a bit complex because COD: Ghosts did not ship on all consoles on its launch, which may slant the figures in Advanced Warfare’s favor. Moreover, Advanced Warfare went on sale for an added 24 hours than Ghosts, and the next generation versions were available before the PlayStation 4 and Xbox One had launched in the UK.
The company stated in a statement issued to MCV, “We are very happy with how much fans have embraced COD (Call of Duty): Advanced Warfare as evidenced by an increase in combined retail and digital sales year-over-year in the UK. Whereas, it’s still early, we think we have a great game that’s fun, engaging, and will keep people playing for some time to come. Welcome to a new era of COD.”
The Activision’s statement “whether Call of Duty is past its peak popularity” fueled up the analysts debate. “I think pre-order sales were slowed down by approx 50% year-on-year,” Doug Cruetz, of Cowen and Company, said in September.
Earlier this month, Eric Hirshberg, the Company’s CEO persisted that the purchase intent for Advanced Warfare was “significantly above” Ghosts, Activision’s published. Though, seemed to be a turn down in pre-order sales across the industry, as consumers transition to next generation consoles, he added.