Amazon and Brita Bring a Smart Water Filter to the Market

Amazon and Brita bring a smart water filter to the market. Amazon has joined forces with the Germany water-filtration producer Brita in order to bring a better and smarter water pitcher. As it happens with the majority of devices that arrive with the “smart” term as an element of their marketing, the $40 gadget has a wireless connection.

It features an incorporated system to track the quality of water that goes via the jug’s filters. When these filters are ending their lifecycle, after approximately 40 gallons, another filter comes via the company’s replenishment service.

It is usually built to keep all drinking water in a fresh state and save the user from needing to remember when to replace these filters The IoT has appeared as an important support for many new items. At the CES held in Jan, Samsung revealed a modern mix of gadgets, like smart refrigerators, while at MWC last week, one of its spin-off businesses came out with smart shoes.

In addition to it, many big technical companies worked with on a recent IoT-based standards category targeted at enhancing interoperability. Brita saw this great chance to collaborate with Amazon in order to make updated filter changes in a simple and easy way for all its users, said the company’s representatives.

By developing Wi-Fi connections for this water pitcher, it can interact with Amazon’s Dash Replenishment. This way, they have created a simple and elegant concept to remove those situations when people realize that they did not order a new filter.

It is also important to note that the German producer has been improving its filter change pattern with each product release, from simple manual replacements to an on-board digital app that informs the users when to purchase a new filter.

This idea completely eliminates the trouble of replacing the filters and, for the most part, the collaboration with Amazon is the best situation for Brita. For Brita, the new glass pitcher represents the first linked purification item that the organization has launched.

It has provided pitchers with electronic filter sensors for some time, but no features that can send an alert to some kind of suitable software. The business is really trying to maintain its own item series upgraded during a period when the selling of water in bottles is increasing.

For Amazon, Brita’s water pitcher is among the more affordable customer items that are offered via its Dash Replenishment Support that was first presented in the spring of 2015.

Image source: Amazon