Because drone deliveries are still a bit far off into the future, Amazon buys a fleet of truck trailers to make deliveries easier and more reliable. The Amazon branded trailers, the back end of a semi-truck where all the cargo is loaded, will still have to rely on their partner companies when it comes to making actual deliveries, they only bought trailers, not the trucks themselves.
This purchase was made public at an event focusing on packaging and transporting over 2.000 care-packs for the troops overseas. From a marketing viewpoint, this is a brilliant move made by the company, considering that now they will have to pay less for transport, only requiring the driver and the truck itself, even if the decrease in money spent is fairly low.
Another boon brought by this move is the added publicity. You will likely encounter one of these Amazon trucks on the road to your job or somewhere else, rushing alongside you on the highway.
Even so, the trucks won’t be used to deliver items straight to your door, they will be used on the supply route between warehouses and other distributors, with the added benefit of an enlarged space in which they can store even greater amounts of packages.
The Amazon trailers are also a step forward in preparing for the holiday season which is just around the corner. Given the fact that the company had an increase of 35% in revenue, with even bigger increases like these foreseen in the future, Amazon will need all the help it can get at this point.
With more and more people opting for online shopping instead of going to a brick-and-mortar retail store, thus requiring a delivery company to have access to their purchased products, Amazon will have to step up to the challenge. We might even see similar purchases in the coming months of 2016 if these trailers will not prove to be enough to satisfy the demand present at the moment.
Their similar publicity stunt concerning their drones which will be used to make smaller deliveries in the coming years was made through the use of a video. This video, starring the former host of Top-Gear Jeremy Clarkson, was released in the past week and besides the drone service’s description it also came with the announcement of a similar auto-motive show which will be made available to Amazon Prime users.
Even if now Amazon buys a fleet of truck trailers to make deliveries easier, this does not mean the company will compete with delivery companies like UPS and FedEx. It will simply be used as an added safety net in order to provide its customers with a speedier delivery, as well as a plus to the security of the products ordered.