Apple Plans to Make Beats a Default iOS App

 

Apple intends to make Beats Music as a pre-installed iOS apps in the future update. The biggest etch giant plans to roll out the music subscription service next year.

At the beginning of this year, Apple gets hold of Beats for its headphones and music streaming business. The multinational electronic developer paid a large amount of $3 billion for this purpose. The beats headphones instantly gained popularity among users.

The company wishes to re-connect to music with through these policies. The default application of iOS app will provide millions of users to the company. Undoubtedly, iTunes is one of the top digital music stores. However, the sale of iTunes downloads has decreased to a great extent since 2013.  iTunes sales lessen to 12 percent in the last few months.

The company tried quite hard to fight with rivals through counter products such as iTunes Radio but in vain. The iTunes Radio failed to defeat some of its biggest rivals such as Pandora and Spotify.

It is the primary reason why Apple acquired Beats at a very expensive cost. The new strategy will attract around 200 million users to the iPhone and iPad. In a nutshell, the new policy will almost double the number of customers of the iTunes.

Jimmy Lovine, founder of audio products company informed that it has currently 250,000 subscribers. In comparison, Spotify has 50 million of monthly active users. On the flip side, Apple refused to make any comment on this particular purpose.