Apple’s iPhone SE Will Be a Major Competitor in the Mid-Range Segment

Apple is said to release a small and less expensive iPhone these days targeted at growing marketplaces and possibly Chinese suppliers, which is the globe’s biggest consumer of mobile phones. This way, the company wants to stop the decrease in global sales of the most important device.

The release of this type of phone, rumored to be named iPhone SE, may be Apple’s next bid for populated mid-tier segments after a failed venture a few years ago. This could give the globe’s most famous tech company a kick in fast-growing African, Middle Eastern and Indian marketplaces, but also threatens to reduce its average iPhone prices and revenues.

iPhone SE offers a new motivation to update for iPhone owners who do not want large-screen displays, according to tech analysts. A less costly iPhone may entice emerging marketplaces clients, said the experts, but this does not represent a top strategy.

The iPhone could still be costlier than opponents operating on Google Android, and many people in these regions are already accustomed with bigger displays. As it usually does, the company has been quiet about its upcoming offer, but financial and technology experts estimate a more affordable, entry-level products with a display around 4” that still operates some of their additional features like Apple Pay.

This smaller products comes arrives its idea to enlarge the dimensions of the displays in its premium 6 series a couple of tears ago, with a display measuring 5.5” in the Plus version. That was generally perceived as an effort to match competing Samsung devices with its big Galaxy mobile phones.

Apple’s iPhone is marketed around the globe, but at a cost starting at $650 for the existing top version without a carrier contract, it is simple too expensive for many users. The mid-range and entry-level devices could extend Apple’s attraction, even if is not certain at what cost they will begin.

Apple still considers that a mid-size segment is worth seeking, according to experts, as it wants to reverse the international trend of mobile phones operating on the Android operating system, created by Google.

IT research companies are anticipating an increase in revenue of gadgets working on the Android operating platform this year. These will represent 83% of mobile phones marketed globally, while iPhone revenues will fall a little bit, totaling 15% of the industry.

Apple said earlier this year that is anticipates a decrease in iPhone overall sales in comparison to the similar period of 2015.

Image source: Knowyourmobile