Have you ever thought of browsing on Twitter without having an account? Now it’s possible. The giant online company is going to be more friendly to visitors without an account on desktop and mobile.
Starting this week, when someone who hasn’t signed up for Twitter visits the site on a computer, they will see a grid of stories arranged by genres — news, entertainment, sports, music, government among others. On a blog post on Tuesday, Twitter said that
We want to make great content accessible for everyone — even if you’re not signed in.
The first thing that will grab the users’ attention is the homepage, on which they can drill into interesting messages, pictures and videos on the platform without having to sign up for it. Until now, this homepage was only available in the U.S. and Japan. It’s also bringing a better logged-out out experience to mobile users in 23 countries, the company stated.
If we compare the new Twitter homepage to the old one, we can easily observe that Twitter’s earlier homepage didn’t satisfy the users – it barely explained why they should use the service. This new page makes Twitter seems like a far more inviting place for newbies.
Another interesting fact about the recent policy is that one can also view popular streams or tweets on mobile. This feature makes it a lot easier for the users who use Android or iOS mobile devices to access trending tweets without having to sign in to a Twitter account.
Twitter mobile page – then and now.
This new mobile homepage is now rolling out in Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Japan, Kenya, India, Indonesia, Italy, Mexico, Netherlands, Nigeria, Portugal, Saudi Arabia, South Korea, Spain, South Africa, Taiwan, the UK and the U.S. The same countries (minus U.S. and Japan, where it’s already live) will now get the web homepage, as well.
Some tech editors say that this is just a strategic move to get more users. It is very possible that the attractive free zapping through the Twitter ‘goodies’ can transform the visitors into daily users. Currently, Twitter has 332 million users worldwide. It’s not an user base as big as the Facebook’s one, that has 1.59 billion users. One can understand the new update is very welcome as an efficient marketing strategy.
All in all, the new-released opportunity by Twitter is worth giving a try, especially for those who always wanted to navigate freely on the web, without having to make an account and giving their personal details to a company.