Even though numerous kids each day return home from school with a broken image of society, adults haven’t come up with a solution yet for bullying. Burger King may sell just fast food, but it is a company that did something to open people’s eyes. The chain of restaurants took the liberty to film customers who were part of a social experiment. The results were put together in a bullying awareness ad.
The Bullying Awareness Ad Is Burger King’s Input for the National Bullying Prevention Month
Burger King took the National Bullying Prevention Month seriously. The company released a short video entitled ‘Bullying Jr.’ On the one hand, some young actors pretended to bully a high school student. On the other hand, one of the employees acted like a bully of Whopper Jr. sandwiches. The way people acted in defense of these two brutalized sides underlined how much people have yet to learn to stand up for others.
The Burger King experiment tested how people reacted when they were on the side of the oppressed and the way they choose to act when they could have stopped a social injustice. Around ninety-five percent of customers reported to the manager of the restaurant that their sandwich was smashed.
The employee responsible for this rude gesture was called to answer for his gesture. When the employee asked the client if they had stood up for it to prevent bullying, the customers answered affirmatively. However, their actions didn’t reflect this attitude when they truly witnessed an act of bullying.
Only 12% of Burger King Customers Stood Up for the Bullied Kid
That’s because while customers were concerned about their Whopper Jr. sandwiches, a kid was suffering from the audacity of other two boys right in front of them. The young actors spilled soda on their victim’s table, ate his food, and mocked him. However, only 12% of customers defended the child. They banished the bullies with an educational approach and did not try to replicate their own demeaning weapons.
“But the first step to putting an end to bullying is to take a stand against it.”
The bullying awareness ad was the result of a partnership between Burger King and No Bully organization. CEO and Founder Nicholas Carlisle claimed that oppression is still a ubiquitous presence nowadays.
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