While most users feel like Google has abandoned its aging calling service, it seems the company is setting the stage for a significant update. This week, several VoIP users have reported coming across an upgrade link that announced the new Google Voice features on the web version of the service. However, upon accessing the link, the page would just refresh, leaving the user on the current user interface.
Even though it seems the message was clearly posted too early, Google Voice customers are excited about the prospect. Some were under the impression that Google abandoned the service in favor of the company’s latest innovations in the communication space, such as Duo, Hangouts, and Allo. However, the claim that Google has not been paying attention to its calling service is somewhat erroneous.
While it is true that advancements had been stalled in 2016, notable updates of 2015 focused on improving Google’s calling service voicemail transcriptions. Also, one of the updates rolled out in 2014 included Google Voice’s integration with Google Hangouts. Even so, in spite of the potential of the service and its usefulness, the updates have been few and far between. As a result, the competition took advantage of Google’s neglect towards its own service.
The idea of providing a user with a phone number that they could share publicly and give others the option to ring them anywhere via a line that has its own voicemail and filtering options stuck to the public. Hence, startup companies like Listen and Burner are taking a special interest in the concept.
However, while Google Voice continues to run on outdated versions both on iOS and Android operating systems, competitors managed to stay one step ahead and focus on the mobile version of the app. In the end, Google has confirmed its engineers are working on updates for the calling service. However, the upper management refused to discuss details ahead of the launch.
Since Google’s approach to its communication app could be described as messy, especially in recent times, it will be interesting to see how the company plays it out.
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