Facebook doesn’t cease to be the subject of controversies and, this time, the platform’s targeted ads are the main protagonist. Many companies use the social media service to deliver recruitment ads to people, but a recent investigation has revealed these ads are age-constrained. They are delivered exclusively to younger people, while the older audience is not given a chance to spot an interesting job offer via Facebook.
Facebook is promoting recruitment ads only to young people
Companies seem to want to hire young people so bad that they ended up discriminating the older ones. Among those who deliver age-targeted recruitment ads, there’s Verizon, Target, Goldman Sachs, Amazon, and even Facebook.
Experts have started questioning these practices, and are wondering if they are legal. In 1967, there has been released the special Age Discrimination in Employment Act, which makes it unlawful for employers to discriminate people older than 40 when they come seek a job.
The social media platform might get legally accused for being ageist
The controversy doesn’t end here, as a labor union filed a lawsuit against Facebook for this. The union claims the social media giant is responsible for delivering these recruitment ads, and should suffer a penalty. Also, it accuses the platform for performing recruiting services for the companies in question.
The labor union accuses Facebook for being ageist, and threatened to use the Communications Decency Act against it. This is not the first time when it is used against Facebook and its ads. Previously, the platform got accused for promoting racial stereotypes through these targeted ads. This resulted in an official apology issued by the company, and the revision of its ad strategy.
Once this investigation went public, some of the companies which placed recruitment ads on Facebook said they changed them to include people of all ages. Others claimed they didn’t target only young people, and that they were already part of a bigger recruiting program.
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