Facebook has just stepped into the anonymous world of gossip. The tech behemoth acquired a new app called tbh. The title itself stands for ‘to be honest.’ The product became lovable across its target public, teenagers. Through this platform, users can send positive feedback to others. This way, receivers will feel more confident even though the compliment is anonymous.
The Popular tbh App Will Preserve its Successful Format Even Under Facebook Patronage
On Monday, Facebook announced that it is dealing with the final steps in purchasing the tbh app. However, the company is determined to preserve the original version of this product. Therefore, the app is likely to receive minimal changes. As a result, teenagers will be able to continue their positivity-focused interaction.
Over the last nine weeks, tbh recorded a total of 5 million downloads. On top of that, the company scored 2.5 million active users on average each day. The app spreads multiple-choice questions regarding users’ friends. Each answer is tailored to underline individual qualities.
Afterwards, the friends in question will receive the compassionate answers of the poll. Some of the most popular questions are “Best to bring to a party?” or “Could see becoming a poet?” The app can work only with the contacts users are uploading on its platform.
The app was officially launched back in August. Since then, users have been answering to around 1 billion poll questions. The list of downloads mostly consists of teens and high school students.
Co-Founders Will Continue Working on Their Project from Facebook’s Menlo Park Headquarters
There are no disclosed details regarding the price tag of such a transaction. However, it is certain that the four creators of the app, namely Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon, will continue to work on their project.
The difference will consist of a relocation to Facebook’s Menlo Park headquarters. On top of that, they will be able to tap into rich resources to streamline their app.
On the other hand, the tbh team will formally become Facebook employees. This way, they won’t enjoy the unrestricted independence that WhatsApp and Instagram benefit by retaining their own emails and headquarters.
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