As of recently, Facebook will implement a tool which identifies unauthorized video content and postings. To be more precise, it seems that video duplicates will be banned by the social network accordingly.
Facebook has been accused of allowing, so far, licensed videos to be posted without the original owner’s permission. The owners urged the social networking giant to put an end to his issue through multiple complaints.
And since videos quickly go viral on Facebook, the company decided to help these owners to thoroughly protect their content.
According to an official Facebook blog article, Facebook has been working with video creators in order to develop their initiative. Specialists and networks collaborating with Facebook have joined hands to track online videos.
Facebook reported in the blog post that the innovative technology would permit video specialists to
“identify matches of their videos on Facebook across pages, profiles, groups, and geographies.”
One of Facebook’s partners in this wrap-up is Audible Magic, which detects unauthorized video duplicates via audio fingerprinting.
At the present time, Facebook is collaborating with Fullscreen, a multichannel network, video specialist Jukin Media, and Zefr. However, their technology is still undergoing tests but they’ve promised progress in time. Co-founder of Zefr, Zach James, reported that
“Facebook is about to become a very good platform for media companies.”
The article also wrote that this technological strategy would quickly detect video duplicates, while allowing the official publishers to report these unauthorized matches so that Facebook would remove them.
Moreover, Facebook’s arch nemesis is Youtube, as both platforms have been aspiring for supremacy concerning web video content. On the other hand, Youtube has other ways of identifying licensed content via the Content ID Software, developed by Google, and if video content is detected as being compromising for official publishers, and posted without permission, it is immediately flagged.
Facebook will make available a virtual dashboard for creators that will permit them to monitor whichever videos. Provided the system finds video duplicates, the publishers will be able to report them to the social platform.
Moreover, Facebook said it would strengthen their policies to be more drastic regarding users who repeatedly post unauthorized videos. The company would resort to eventually block these offenders, said a Facebook spokesperson.
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