Google and T-Mobile Join Forces to improve the Binge On Service

Google is reconsidering its position about Binge On, the well known but questionable mobile video system offered by T-Mobile. Presented in 2015, Binge On lets T-Mobile members see integrated online video platforms such as HBO and Neflix without having a data consumption that affects their mobile plan every month.

Once T-Mobile released it, YouTube’s service was clearly losing as an associate. But Google is now coming aboard and that is great, since it has criticized T-Mobile’s system in the past. And its announcement to take part in it represents the newest move in a broader discussion over the way for web material and Internet connectivity.

However, T-Mobile’s new video system arrives with a twist. Customers are generally getting freebies thanks to Binge On with famous TV shows on their mobile phones or tablets without utilizing their mobile data. But, T-Mobile’s system also cuts down the image quality of a large part of these videos.

In Dec, the search engine affirmed that T-Mobile was not just restricting the high quality of video clips originating from their Binge On associates, like Netflix for example, but it also reduced the resolution of streams that were not even taking part, such as its YouTube service.

The consequence was a mediocre experience on the video platform for many T-Mobile clients who had activated Binge On. The mobile provider had turned it on for its members automatically, even if they could select it manually

Some technological problems stopped T-Mobile from continually labeling YouTube video clips as YouTube video clips. This meant that there were threats that some media consumption could be incorrectly counted against customer data caps and affecting Binge On’s main purpose.

It now looks like though these details have been settled. Besides joining Binge On, the search engine stated in a short article released these days that the mobile carrier has modified its service to be clearer about how they manage video clips.

T-Mobile offer now a  simple feature for members to deselect Binge On, if they prefer to do it. This new contract will likely bring major advantages to both organizations. T-Mobile members have stored approximately 57 million GB of information thus far by viewing via Binge On, as the company announced these days, instead of viewing through a data plan.

And members who have activated Binge On have approximately more than doubled their video consumption in comparison to the period before the release. That will come as good news for the Google-owned YouTube, which is service that grows on improved media consumption and that could see utilization increase even further thanks to the collaboration with T-Mobile.

Image source: Techtimes