Since the famous holiday shopping spree is coming again, Google Shopping has been updated this year for mobile use with a really new appearance aimed to improve significantly the customer experience during online navigation. This represents the biggest mobile upgrade received by the service until now, and it provides a number of new components targeted at helping users to discover and identify interesting products, as the search engine says.
This also contains new features for easier verification of the certain items’ availability at close by shops. According to the company, the upgrade was persuaded by Google’s new strategy for shopping-related queries, since last month more buying-related searches are made on mobile gadgets instead of PC systems. This move is intended to better deal with the way in which customers buy things these days, in smaller amounts and from on their mobile phones.
Customers’ new purchase behavior comes instead of the lengthy shopping sessions at the end of the week, so the search engine has modified its buying experience for mobiles to feel like a genuine app, with options that let users to simply tap and move across its numerous web pages.
To begin with, Google Shopping now helps customers restrict their queries when they type a generic search term, since 40 percent of shopping searching today includes these terms. Identical to how pictures are presented in subcategories relevant to a certain key word so people can better discover the right image, Google Shopping now does similar queries by displaying the more commonly searched groups of items relevant to a search term.
Moreover, when customers search for certain products, like “toys for children”, the search engine will now allow users to narrow the listing by characteristics that people generally look for, like functions (“folding”), product and value, says the company.
For customers, these options are an enhanced way to filter what they are looking for their needs, but for suppliers it shows that who just surf through their pages are more prone to find a certain product that they want and at the cost they want, while having already performed a price evaluation before accessing the respective websites.
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