Following last year’s awareness campaign, the CDC in collaboration with several other health associations has released a new one which should draw even more attention. This latest ad campaign makes use of one of the most common internet searches: cute animal videos.
Adorable hedgehogs, baby goats, and puppies aim to help people learn more about prediabetes and the risks and possible consequences attached to it. The campaign is based on 1 minute long videos which advise viewers to take risk tests for the condition.
Prediabetes, a More Common than Believed Condition
The government-backed campaign has a very clear-set purpose with this ad campaign. It is looking to encourage people to find out more about the condition and how they could reduce their chances of developing it.
According to the CDC, over 1 in 3 U.S. adults have prediabetes. Out of the estimated 84 million people affected by it, it believed that almost 90 percent don’t even know they have it.
So the CDC or U.S. Centers for Disease Control and Prevention put together an awareness campaign. It collaborated, to this effect, with the Ad Council, the American Medical Association, and the American Diabetes Association.
People with prediabetes return unusually high sugar levels in their blood. Although their rates are not high enough to be diagnosed with diabetes, these commonly develop into type II diabetes.
They can also increase the risks of having other health problems such as heart attacks, strokes, or blindness, says the CDC.
William T. Cefalu states that, through these campaigns, “we hope to heighten awareness about prediabetes and help more Americans learn their risk so they can make the lifestyle changes necessary to reduce their risk and delay or prevent the onset of type 2 diabetes.”
Dr. Cefalu is the American Diabetes Association chief scientific medical and mission officer. He also stated that the number of American residents at risk of developing type II diabetes is quite “staggering”.
A prediabetes risk test, which can also be accessed online, includes age, and gender related questions. It also analyzes the family history, as people whose relatives have or had diabetes usually present higher risks of developing it as well.
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