Photography is one of the most interesting topics out there. It has progressed so much from when it first began 190 years ago, both from a technological and from an artistic point of view. Not to mention that every year we’re taking some 657 billion pictures, and every two minutes we’re taking more photos than there even existed 150 years ago.
So yeah, we can talk all day about photography and not even near finishing a subject, since being an art form, it is treated, at least academically, as such. But as it happens in any area of expertise, trends do tend to repeat themselves. So, honoring recent requests, Impossible Project debuts its first instant camera.
In fact, instant photography came back so big last year, that one of the best-selling holiday gifts was instant film. But sadly, everybody’s dearly beloved Fujifilm’s FP-100c quickly died off. This left instant photo enthusiasts quite disappointed and looking for a new favorite.
This prompted the innovative minds behind The Impossible Project to bring back the instant film camera by releasing a device capable of working with the timeless Polaroid 600 format. For this, they needed a camera with a modern twist but with classic features, that would also sell plenty.
Meet the I-1, the team’s instant film camera presented at the Bloomberg Businessweek design conference. It received generally positive acclaim, as people can’t wait for its May 10 release. Still, some are wondering whether the $299 price tag is actually worth it. It all depends on what you want from your device.
The I-1 kind of resembles a pyramid, with the film located in a slot at the bottom of the device. At the top, a reticle will allow the photographer to choose his compositions, and that’s pretty much it, aspect-wise. The device is simple-looking, as the company opted for a retro look.
Still, an internalized Bluetooth allows for full connectivity with a mobile app, which allows the photographer to adjust a very wide array of settings. This is what gives it the modern twist, as it can take pretty much any sort of picture, and all settings are customizable.
Of course, the device is fully rechargeable, working with reusable batteries in order to be more environmentally friendly. But there is one thing that might put off retro fans other than the admittedly high price range – the flash. Instead of using a traditional one, the camera is equipped with a ring of LEDs surrounding the lens.
While this kind of takes away from the old-school charm, the LEDs certainly make up in performance what they lose in retro-iness. Preorders started being available in October. Still, if the camera is too pricy there are plenty of other cheaper models out there.
Image source: Impossible Project