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Instagram is much more than just an image service for presenting the regular activities occurring every day. From 2013, customers have been capable to submit video clips to the well-known picture discussing app.
Earlier this week, Instagram has declared that it is extending the maximum duration of these video from only 15 seconds to a minute. Android and iOS clients will be allowed to publish longer video clips beginning from 30 Mar.
This feature will progressively be released to all of its customers over the next weeks. According to the app, the modification was caused by an increase in people interested by video material. The time spent viewing short video clips through the service has increased with over 35 percent in the last year alone.
The photo sharing service also has clear ambitions of occupying some space in the vlogging segment, which is now dominated by YouTube. In its press release, Instagram said that longer video content means more diversified experiences from people that many users want to follow.
The trend setter can be a celebrity going out with a large entourage or fashion brands’ newest cosmetics line. These changes are also an indication of how important is video content to the app. Not only it has an increasing number of customers who decide to submit videos via the application, but also many of its advertisements are progressively in video formats.
This feature comes after promoters have been capable to publish one-minute video segments starting last month. As an extra function, clients who are using the iOS version of the app will be allowed to edit longer video clips from several, more compact videos.
This option existed in a previous edition of the app but was eliminated after a certain time. There is no official information on when the feature will be rolled out to the edition for Android operating systems. In the meanwhile, Instagram’s customers list is growing at a fast pace and it now has over 400 million users per month from all over the planet.
In the United States, the app forecasts that the number of users will increase with 15% in 2016. Next year, over half of all American users will also have an Instagram account. Facebook too has been releasing its video features, so finding different ways to generate income from Instagram represents their main goal. In 2017, the image sharing’s market will increase to almost 15 percent of all global users.
Image source: Newyorker