Instagram rolled out five new image filters, real-time commenting and slow-motion video uploading. The new tools are available for iOS version 6.4 and Android version 6.12.
Now users can do a lot more than sharing their pictures on Instagram. The new features will allow them to make use of frames and filters for the images they captured from their smartphones. Users can also utilize these filters to take images from the app.
Instagram also upgraded the old filters available in the app. However, the new filters are located at the front side of filter tray of users. These five filters are named as Aden, Prepetua, Ludwig, Crema and Slumber. They delicately alter the colors to give a new look to the picture. Sometimes it dulls or sharpens a color in order to provide numerous look of the picture.
Additionally, Instagram released a new layout as well through which users can hide the filters which they use rarely.
Instagram releases these new features to compete with the rivals like Twitter. The company is presently working on its new business model which would probably finish in 2015.
Two years ago, Facebook purchased Instagram at a large amount of money $715 million. The social networking firm really wants to generate great revenue with Instagram.
Currently, Instagram has around 300 million monthly active users. The figures are more than the active users of Twitter and Facebook. The firm has incredibly increased its audience in the past nine months.