Two Italian brothers wanted to start a fashion company for which they chose the most unusual name, starting a legal battle with Apple. They called the company Steve Jobs, and registered it as a trademark. The tech giant accused them of infringement on the basis of their name and logo, but the battle was won by the two Italian entrepreneurs.
The logo of the Steve Jobs company didn’t infringe Apple’s trademark
Giacomo and Vincenzo Barbato, from Naples, took the decision to register their company name Steve Jobs as a trademark. This happened in 2012 and, as soon as Apple heard of it, they attacked the brothers and accused them for copying their logo. Indeed, it took some inspiration from the well-known Apple logo, as it was represented by a capital J with a bite in it, together with the leaf on top.
However, the authorities took the decision in favor of the Italian brothers. The bite, leaf, and indentation of their logo reminded of the Apple one, but it was actually a letter, not a fruit, which was the main subject there. As a result, the Office for Harmonization in the Internal Market said the Steve Jobs’ logo didn’t infringe on Apple’s own trademark.
The company is currently well-known for making fashion items
As soon as the brothers chose the name for their company, they were surprised to find out that Apple didn’t register a trademark for the name of Steve Jobs. Therefore, they decided to register it in Europe. By 2014, they also managed to register it all over the world.
The Steve Jobs company is known for making clothes, mostly jeans, bags, and T-shirts. Also, to make the name more suitable, they use plenty of Steve Jobs’ quotes to advertise their products. As a future project, they also want to take Apple’s model and start manufacturing electronics. To respect the memory of Steve Jobs, they only want to make quality smartphones and TVs, and preserve the reputation of his name intact.
Image Source: Wikimedia Commons