The social and more professional, when compared to Facebook, network has always taken the backseat when it came to popularity. This is why LinkedIn gets a facelift in order to remain relevant in current markets, making its mobile iOS and Android app look much more like Facebook than it previously did.
LinkedIn has always been a special type of social network, letting users get in touch with people who had similar jobs and work interests, giving it a much more professional look and feel when compared to the massive Facebook. But because of its lack of ease of communication between users, it has more or less been used as a means to get in touch with someone, followed by adding them on Facebook and chatting there.
This new revamp of the mobile app hopes to draw in more people to use it and stick around even after they established contact. Its new and improved feed home page, titled Your Feed, will encompass everything the site thinks you deem relevant to your needs, with news and other similar content. By using this more frequently, to follow or unfollow certain content, the app will learn what you like best, eventually populating the feed with only what you may deem worthy.
Your main account page, the tab named Me, will cover everything you choose to share with people, like personal and professional information about yourself, while at the same time showing you who viewed it or shared your content posts.
The My Network page acts as a complex calendar in which important dates and business meetings are posted along with shared content which is similar to other people, enabling users to spot people who share their interests so that they may contact them in an easier fashion.
The Messaging interface of the new LinkedIn also got a massive overhaul, making it more user-friendly by approaching a much more simple design. It is very similar to how the instant messaging system that Facebook currently has.
The company also boasted that their new Search function is 300% more powerful and effective than its previous version, even if this is not entirely quantifiable or even noticeable. By saying that it is 3 times as better than the old search function may lead people to view it a simple tacked on marketing ploy, nothing more, nothing less. But it is claimed to be much more effective when looking for people with shared professional interests and jobs.
Even if LinkedIn gets a facelift in order to remain relevant in current markets, only time will tell if the app will be able to keep the pace when attempting to become almost as popular as Facebook. It all depends on how users will view this facelift and if they deem it useful enough to make it part of their daily lives.