Remember those times when Microsoft was the giant company that created Windows and Google and Facebook were just websites? That was ages ago in internet time, because while Microsoft stood its ground and kept coming up with bigger and better versions of Windows, Google and Facebook kept growing and growing and now they have actually become extremely fierce contenders for the IT giant.
Facebook is now the actual image of social media, because it was the first social media platform to reach worldwide success. And since its release, Facebook, the website, has grown exponentially in authority and content diversity. And then, the Social Network did something extremely intelligent; it used its millions and millions of users to advertise its new features and its new acquisitions.
Google applied the same strategy and it has extended its online empire to millions and millions of new users. At the moment, Google is not only the most reliable search engine, but also the one of the best e-mail providers and the company behind the current version of YouTube, that aims to extend much further itself, to the gaming community and news curating.
So Microsoft needs to work hard to keep up the pace, because Windows 10 might not be enough.
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