Google Releases Player Analytics for Aspiring Developers

It’s very hard to be a successful developer. Not only is the market filled with aspiring software and game designers, but you are very limited in what you can do by the little amount of feedback you receive. In an attempt to help its main customers get a better idea of the market, Google releases Player Analytics for aspiring developers.

Usually, it’s very hard to actually get an accurate idea about what your user base likes and doesn’t like about your app or game. Sure, there is a comments section, but they only are as reliable as internet comments – which isn’t saying much.

Many things can go wrong in the development of an app, especially for beginner developers – getting the right number of ads, providing good in-app purchases, a small bug you missed because you were distracted by your dog asking to go out for a walk – and even the smallest issue can lead to a pretty large section of your user base uninstalling and forgetting about your product.

So, attempting to be of help to aspiring game designers and app developers on their Google Play Games system, the company released Player Analytics – a developer tool meant to show info graphics about how well your app is doing, and very detailed ones at that.

Available on C++, Unity, and even iOS, the multi faceted reporting tool will help developers in their understanding of exactly how the users are interacting with their game.

First of all, the tool is useful because it will show the users’ behaviors right before uninstalling the app, providing you with an idea of what made them do it.

It also provides spending predictions, allowing you to make better decisions regarding ads and in-app purchases integration.

A third feature, called a funnel report, will allow you to track every single user interaction while inside the app or game. You’ll be able to use this to determine which app functions need additional support.

The cohorts report will allow you basically the same features as the funnel report, only for different times. So, for example, you could compare how a newly modified feature fares against its older version.

Of course, you will need a Google Play Developer account in order to take advantage of the new tool, but Google promises that it will be very helpful for all aspiring developers.

Whether you want to see how your new game is faring, or if you want to see how users will react to you changing a core feature of one of your apps, the Player Analytics tool will be of great use.

Image source: Flickr