Pokemon Go continues to be the most downloaded and used app in the US, making Pokeconomy thrive day after day. Yelp enters the scene by adding a new filter that allows users to search for local Pokestops.
The filter is listed in the general list on Yelp, where users can usually find the options to search for restaurants, bars or other business in the vicinity. The new entry is called “Pokestop Nearby” and is located near the free delivery and outdoor seating filters.
The small and midsize businesses are already investing in Lures, a game functionality that attracts people to a certain location. They also use social media to capitalize on the game’s traffic. Moreover, Niantic is teasing sponsored places.
Yelp users have the opportunity to support unregistered Pokestop locations. When checking in to a new place, they can notify Yelp to list the place as a Pokestop. The company states that users helped to register thousands of Pokestops.
The option is currently available in the US, Australia, and New Zealand, and can be found on the Android and iOS versions of the app.
Another company that invested in Pokemon Go is Sprint, the mobile carrier. The users will be offered free charging stations and Lures at the Sprint and Boost Mobile stores. T-Mobile also has a promotion for free Pokemon Go data.
Pokemon Go has already an internal shop providing its internal monetization. Apart from this, the e-commerce is all about the game. The US small businesses saw the opportunity to gain traffic and use it to approach the point-of-sale.
In just one week after its release, the bars, restaurants, and shops are trying to find ways to capitalize on the Lure Modules. Restaurants offer Pokegyms and Pokemon trainers, while pizza places host Lures. Pokemon is everywhere.
For example, a pizza bar managed to boost sales by 30% in the last week with a minimal investment of $10 on Lure Modules. Other places offer gift cards to users who post Pokemon Go pictures and tag their restaurant on social media. Gift cards are provided if a user catches a Pokemon in the chain restaurants and post the news of the success.
The game encountered server crashes, gameplay errors, and GPS issues, which makes it unreliable for long-term financial commitments. However, the game can be used to attract customers and provide visibility for small businesses.
Yelp is not the first to recognize its commercial attractiveness. No matter what will happen with the Pokemon Go game, the Pokeconomy may be a useful model to be followed by other augmented reality mobile apps.
Image Source: DeviantArt