Have you ever wonder that while visit to a doctor and sitting in waiting room you want to have a look at the magazines present there and find all of them either outdated or non-gossip ones. Latest study found that it is likely for a latest and gossip publication to disappear faster as they are casually taken away by the staff or mostly patients.
A study has been conducted at University of Auckland New Zealand. “This study is possibly the first to explain the lack of up to date magazines in doctors’ waiting rooms and to quantify their loss.” Said Bruce Arroll, Professor at University of Auckland.
87 magazines were placed in three piles in the waiting room of clinic of a general practitioner. The piles included both the gossipy and non-gossipy magazines. Some of the magazines include Time magazine, The Economist, Australian Women’s Weekly, National Geographic and BBC History.
Out of 87 magazines carrying a date 40 were 3-12 months old while remaining 47 were less than two months old.
After a month they observed that 41 of the total 87 magazines were disappeared. This also showed that the new magazines were likely to be taken away more than the older ones.
Interestingly none of the non-gossipy magazine was taken away while only one of the gossipy magazines was left which makes gossipy magazine 14 times more likely to disappear than the non-gossip ones.