Google, Apple and Amazon are including over-the-top material to streaming gadgets at a higher speed, pushing even more the standard cable TV package. Roku, which is a competitor for those producers in the streaming devices industry, will make a bold move by embedding its program in ultra-high def TV sets.
Beginning this week, customers can purchase 4K TV sets that have an impressive pixel density of 4,000 from Amazon’s site and that are co-produced by Roku along with the Chinese company TCL. Having price tags that range from $500 for the 43” display to $1,100 for the 65” screen, these 4K TVs have all the performance of Roku’s sticks and boxes, with the complete TV consumer encounter now in the comfort of your home.
This indicates that there is a basic remote with only a few control buttons and vocal commands, which that let the owner look for a TV show or film across a large number of programs. These days, Apple presented a set of improvements to its smart TV, while Google affirmed that its renewed Cast platform is being included in a series of Vizio TVs.
The Netflix streaming service represents a key component for all these gadgets and the organizations are progressively attracting cable TV subscribers by providing on-demand options from the most important US channels.
The modern content scene is advancing very easily for OTT, along with the loading period, said Roku’s representatives in their press release. OTT material is provided over online connections, generally on demand, and for 4K TVs this is changing even quicker.
To enjoy 4K video material, all movies and TV shows have to be filmed particularly at a much higher image quality. Roku is featuring some of its available 4K films and shows in the Spotlight feature on the product.
Roku joined forces with TCL back in 2014 for a previous series of high-def smart TVs. These organizations declared at the CES tech even held in Jan that they have sold over 1 million devices worldwide.
This is an improved business strategy for Roku, a company that is acquainted to selling only components. Now, TCL will be promoting the gadgets and Roku remains to obtain income from the system.
That can occur by selling programs and services, similar to the way in which customers buy cellular phone applications and through marketing, as more 4K material becomes available. The more involvement they can get from customers, the more possibilities there are in generating income from that experience, according to Roku’s officials.
Image source: Cnet