Samsung, the South Korean electronics company, has currently introduced a method for its consumers to pay for provided content directly through their Smart TVs. It’s called Samsung Pay on TV and it has credit card, debit card and PayPal support, as well as other mobile billing choices.
The new Samsung Smart TV payment service is reported to be available initially on particular 2015 Samsung Smart TVs, but also 2014 Smart TVs, in 32 countries. In the US and South Korea the service will be available very soon, whereas in Europe, Samsung is still working with banks and partners to bring it there, the company reported last week. This is a step forward in Samsung’s marketing strategies.
Users who wish to pay via this method will have to enter their information, for instance name, billing details etc. Afterwards, when the payment is to be processed, the “Pay Now” button must be pressed on the screen and a four-digit PIN has to be entered.
Samsung reported that mobile device customers would be enabled to transfer their account and payment information right to the television without the need of a new account.
The attractive offers that clients will be able to access directly from their TV include movies, games, music, books and everything in-between. As a simultaneous occurrence, the electronics giant reported that a number of seven games will be accessible through the platform such as Deer Hunter, Eternal Warrior 3, Frontline Commando: DDAY, Casino World Championship, Golf Star, Gamefly Streaming and Buddy & Me.
The development of the mobile-payment service Samsung Pay had been announced in March. JK Shin, chief executive and head of the IT & Mobile Communications Division at Samsung Electronics, reported that Samsung Pay would reinvent how people would pay for the provided services and enhance the use of their smartphones. Samsung Pay would become a genuine payment service, enabling a secure and simple payment process that would bring real benefits to consumers.
Chip sellers and developers, such as American company Broadcom, are working on products that would unfold the use of mobile payments beyond physical stores. Earlier this year they had released chip-sets designed for mobile payment terminals, PCs and other apps.
Photo Credits global.samsungtomorrow.com