Snapchat is a company known for a series of daring moves when it comes to content functions, trying to update marketing occasions via Stories, change media with Discover and reconsider the selfies through Lenses.
They have handled software functions, but now the company may be attempting to control hardware components. A review from tech sources lists a number of features from important augmented reality creators’ like Microsoft HoloLens, PTC Vuforia or eye-tracking system maker Eyefluence.
These clues all indicate Snapchat’s potential idea regarding a set of smart glasses. Snapchat revealed its interest in AR during the recent buzz around Google’s Glass unit. Vergence Laboratories, which created glasses featuring an included digicam, was purchased by the photo-sharing platform for over $10 million in the spring of 2014.
This purchase was associated with a bigger $50 million transaction for Scan.me, the QR code-scanning maker that later appeared in the app’s Snaptags function. The service did not freely promote these products then, but information of it was released in Sony’s data leak occurred a couple of years ago.
It was a truly odd-sounding strategy at that time, but after several years from these acquisitions, Snapchat has added other billions to its market value. These came besides a number of principal functions, such as Discover tab or geofilters.
The question is if Snapchat is utilizing these employs to try to understand more about AR technologies and to successfully adjust its system for utilization in smart glasses. The other rumor would be that their tech experts are actually only developing these glasses for a customer launch in the near future.
Sophisticated user devices may not make much sense for the company at this time, as their present commercial offerings include a trendy beach towel, various decks of playing cards or a backpack. Of course, for the majority of people, Snapchat itself is a strange service, so this may be very suited for them.
In conclusion, the organization is probably concentrating more on searching for new tech innovations in order to improve AR functions for its applications. The staff members from Eyefluence are especially an interesting acquisition, since this eye-tracking maker is intensely focusing on developing more user-friendly interface actions.
The feedback for AR devices is rather negative these days, according to experts and fans alike. The majority of producers are using an extensive range of eye-trackers, hand-trackers, motion-trackers and head-trackers features to manage their gadgets.
Image source: Techreview