Snapchat has recently bought Bitstrips, which is the Canadian firm that creates the famous Bitmojis. As some people acquainted with the matter who discussed under privacy with the mass media, this transaction has surpassed $100 million.
Bitmoji has received a positive feedback from smart phone users due to its helpful user interface. Customers just have to install the application and make an individualized character with traits that represent the owners. They can choose from different hairstyles, eye colors, face types and so on.
Then, customers can allow Bitmoji to operate as their personalized keyboard and they can deliver their designs to other people through several applications. This indicates that users prefer customized emojis since they offer a more accurate reflection of their ideas and individualities.
Some technical experts have even affirmed that they are the future digital mark. According to mass media, Bitstrips began almost a decade ago as an individualized comic book service. However, it then became an application to make personalized and sharable animated representations of users.
It seems that Snapchat did not offer additional details about its recent purchase and the specialists say that the photo platform could be creating a better incorporation with smart phone keyboards. The official numbers show that Bitstrips gathered roughly $10 million in investment financing, offered by companies like Kleiner Perkins and Horizons Ventures.
Snapchat, which collected over $1 million from traders, has also bought other businesses, like Vergence Laboratories that designed the tech features for its Lenses option. The majority of Snapchat’s earnings are acquired by competitive marketing.
Lately, the online platform announced that all people who are interested may buy the new geo filters option. Users can specify where they prefer these filters to be displayed and the length of the ad, from a price tag of just $5.
Snapchat’s marketing environment is also centered on video advertising, lenses and its Channels feature. Taking these elements into consideration, Bitmoji might be provided as a better and interesting system for customers, marketers and companies.
All the films, all the TV programs, all the style brands, all the famous celebrities, they all hope to become Bitmojis because they somehow are the representation of who is successful these days, as Bitstrips’s officials have told the tech media.
In 2015, the journalists revealed that Snapchat was gathered over 5 billion views every day. Experts are amazed by those figures since Facebook earns around 8 billion daily views, but it benefits from a bigger user base of over 1 billion customers per day.
Image source: Fastcompany