As the tradition goes, Starbucks has to be there to set the tone for a new period of the year. The Frankenstein Frapp has already vanished into thin air leaving empty space for the next big thing. Starbucks decided to fill this void with the new winter holiday cups. This time, the company ditched the scandalous red and instead left it to each of its customers to decide how to garnish it through a do it yourself concept.
The New Winter Holiday Cups Seem that They Took Inspiration from Adult Coloring Books
On Wednesday, Starbucks revealed this year’s design for Christmas themed cups. This time, the company chose to go with a message: “Give Good.” Customers can color their cups by themselves. The executive creative director at Starbucks, Leanne Fremar, stated that the company loved the idea of giving their customers so much freedom.
“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations.”
This year’s cup design seems like a page cut from an adult coloring book. The paper has the contour of an illustration that Starbucks fans can fill with color or their own graphics. The pattern focuses on a pair of hands that hold red cups. The design clearly hints at past years’ models of winter holiday cups dipped in a bright color of red.
The Main Illustration Reveals a Pair of Hands Holding Red Starbucks Cups
The image of holding hands symbolizes connection and community. The cardboard sleeves come with their own design where the company decided to place its main message ‘Give Good.’ Fremar stated that this invitation regards even small gestures such as holding the door for someone else.
The company learned two years ago that wrappings matter a lot, especially to Starbucks enthusiasts. This was when the chain of coffee shops decided to go with a plain red design for the cups. This convenience backfired for the firm. Numerous clients felt the pattern wasn’t festive enough to celebrate winter holidays.
Image source: Starbucks