T-Mobile Customers to Enjoy Coverage Updates and Business Benefits

T-Mobile customers have reason to be thrilled after the company’s announcement during its latest event. The company’s CEO and President unveiled two major Un-Carrier programs which will allow both business customers and consumers to enjoy different wireless pricing and particular benefits.

Basically, these new benefits ensure T-Mobile customers that, as long as they remain company customers and keep their plan, their Simple Choice Rate plans won’t increase. And while rates remain locked for a two-year-minimum even in the case of opting for unlimited 4G, T-Mobile wanted to add a twist to this already appealing offer.

“Carrier Freedom” is the company’s other surprise. T-Mobile promises to cover any outstanding payments that customers still have to pay to previous providers (under a $650 limit) as long as those customers switch to T-Mobile.

Such a move could virtually turn 29 million customers still stuck in contracts with providers such as Sprint, AT&T or Verizon into overnight T-Mobile customers.

For most of these millions of wireless carrier customers, cost represents the biggest obstacle to switching. Although T-Mobile has already attempted to pay for early termination penalties in the past, the company seems relentless in securing even more clients. In 2014, it became the fastest-growing provider in the nation after acquiring more than 8.3 million net new customers.

As if T-Mobile wasn’t already a worthy adversary, US providers will now have even more difficulty in countering the fabulous plans that the company has just announced. For instance, in the case of businesses using more than 1,000 lines, the total amount due per month for each line won’t exceed $10. For businesses using multiple lines (under the 1,000 line limit), this monthly amount will be $15, and for each such line, a GB of data as well as unlimited calls and texts are included.

This move came after countless business customers had complained of the buying process and how transparency wasn’t really provided. Basically, T-Mobile aims to be simple and inexpensive, so that major negotiations aren’t required.
The Un-contract deal comes to address one of the many complaints that customers have about their carriers: despite signing a good deal at the beginning, most carriers raise the rates later on during the contract. Yet T-Mobile has finally put an end to the price uncertainty plaguing mobile carriers: “We’re the Un-carrier. Everything the carriers do, we un-do,” Legere said.

Basically, instead of throwing out short-term, unreasonable promotions to lock customers down (as other carriers do), the company promises to at least maintain the price initially agreed upon. “While your price may go down — it won’t go up,” Legere added.

Whether these initiatives will help propel T-Mobile to where it strives to go remains to be seen, although they seem to be heading down the right path.