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The French device manufacturer has just unveiled at CES 2016 that the new activity tracker Withings Go comes at the low price of $69.The Withings company is already known to be one of the top connected health device manufacturers in the world with several award-winning products already on the market, even if their price is sometimes a little bit too steep for average consumers.
The new wearable hopes to bridge that gap in cost by being one of the most affordable devices that can track your steps, running speeds, swimming related measurements and even sleep parameters. Its multitouch e-ink display is always on, allowing for users to always see its measurements by only glancing at the device.
Through the use of its 88 graphic segment screen, information will be easy to read both in direct sunlight and underwater, while consuming extremely low amounts of power. The Withings Go is claimed to have a battery life-span of almost 8 months, without requiring any charge due to its replaceable button cell battery.
This button-sized companion device has the capability of recognizing every activity that the user might undergo throughout the day automatically, a feature that only more high-end devices are capable of providing. While running or walking, the device will count the amount of calories burned, distance traveled and number of steps, While swimming, distance covered and time spent will be displayed by just touching the screen, the device being capable of withstanding a maximum of 5 ATM of pressure.
During day or night sleep breaks, Withings Go will analyze sleeping patterns and deep sleep cycles. The wearable connects to your Android or iOS smartphone through the free Health Mate app, one of the best apps of 2014, according to Apple. This application will allow you to benefit from its extensive personal goal tracking capabilities, as well as food logging services, through the integration of the MyFitnessPal program. Achievement badges, interactive leaderboards and even smart tips and tricks that allow you to better reach your goals, all of these are available at just the press of a button.
The Withings Go will come in 5 colorful variations, green, red, black, blue and yellow. Because it is rather small, it can be worn wherever the user sees fit. It can be attached to a strap in order to be worn as a watch, clasped on your belt, linked to your keychain or even just resting in your pocket. By providing this increased degree of customization, the company hopes that all consumers, ranging from fitness hobbyists to just people that want to keep a better track of their daily routines, will get a small Withings Go device when it will release.
Taking into account the fact that the new activity tracker Withings Go comes at the low price of $69, odds are that this product will sell like hot cakes when it will launch in the first quarter of 2016.But given the fact that competition is rather fierce in the fitness-related wearable department, its success will be entirely dependent on customer feedback, as well as its rate of adoption.