In an era where being anti-social has become the new social norm, it’s no surprise Tinder has become so popular. No matter how “not into people” some of us choose to appear, sex and relationships are still something that we actively pursue most of the time.
Launched in 2012, Tinder had an estimated 50 million users in 2015, with at least 10 million being active daily. In 2016, the app boasts some 10 million successful matches. Let’s hope that this app is still around, should we ever need to repopulate the planet.
But now Tinder is aiming for an even more successful match rate, using what they call Smart Photos. Basically, Tinder Smart Photos is an algorithm that analyzes the data provided by people’s swipe habits. When Tinder establishes that one of your pictures has been most swiped right, it will most likely make that picture appear first on your profile.
But it’s not that simple. Tinder Smart Photos analyzes everyone’s swiping habits. Let’s say you have a picture made at the beach that gets swiped right a lot. If for any reason, someone who usually swipes beach pictures left decides to check out your profile, Tinder will then display another picture for that exact person.
It may seem like a bit of a cheat. Tinder showing you exactly what you want may come as a contradiction to “be yourself” policy that Tinder used to suggest for uploading photos. However, people who have been using Tinder Smart Photos are said to have had a 12% increase in matches.
This is the first time that Tinder has admitted that they are closely monitoring their users’ swiping preferences. With Smart Photos, this seems to be done “for a good cause.” But that means you won’t be getting only the best matches, but also the best ads, according to what makes you most swipe right.
Smart Photos is available for free, as part of Tinder’s latest update. If you are happy with the way you manage your pics and don’t want Tinder choosing for you, you’re probably better off without it. But should you consider allowing Tinder the possibility to get you more matches, you can just toggle it on in the Profile section of the app.
Image source: Flickr