Today At Apple Is The Company's Free, In-Store Courses Program • Capital Wired

Today at Apple is the company’s latest in-store educational program which will start in May.

For years, local Apple Stores have provided workshops for their users. They have varied them from basic introductions to their products and software, to more advanced classes and training sessions in programs like Final Cut and Logic Pro. According to Apple, many customers apparently have been unaware of these workshops. So it looks like they are rebranding them as the new Today at Apple courses program.

Workshop Reworked into Today at Apple

For Apple, customer service and ease of use have been a key concept of the company since its founding. Steve Jobs himself maintained that they were building computers for people who did not know how to use them already. That spirit has stayed alive with the many free workshops conducted in Apple Stores over the years. However, these have been a very underutilized service. This is according to tech journalists and now even the company itself.These workshops are varied in complexity and goals. Many are simple, introductory courses in how to use a device in a more efficient way. Others delve deep into the secrets of specific Apple programs. They have titles like Final Cut Pro for Storytellers and Import, Sort, and Organize in Final Cut X. These can help users get the most from their products, even those who use them in a daily professional setting.

The courses program with Today at Apple will look to do more than just rebrand their current slate of workshops. From what the company is describing, it appears to be an increase in the overall scope and mission of the classes. One specific example, mentioned by the company, is called Photo Walks3. This will help customers learn to take better photos, something even the most casual user would enjoy.

Most of the Today at Apple courses will be held in-store, and for free. However, people interested in participating will have to book a place. The sessions will be held by Apple employees, called Creative Pros. Occasionally, some of the courses will be taught by local artists. The new workshops program will take off in May and should hit all of Apple’s 495 stores worldwide.

“We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level.”

This is according to Angela Ahrendts, the Apple SVP for retail.

Image Source: Wikimedia

Rebecca McGhee

Rebecca McGhee is a valuable contributor for several publications and online platforms. Having graduates with a degree in Computer Science, her interest lies mostly in this area. Yet, she finds any tech-related topic or scientific topic is a challenge worth meeting. She enjoys turning her own research projects in worthy contributions that reach the large public. And mostly, she is grateful for all the feedback she receives from readers, as she believes it aids her in permanently improving her style of writing, beyond the scientific style she is accustomed to.