Whole Foods announced recently that it will opening four new stores in Santa Monica by the end of 2016. The new stores are part of the brand’s “value-oriented 365 by Whole Foods Market” campaign and Santa Monica will be one of many other cities where the company will be opening stores, including Oregon, Texas, Washington and Silver Lake.
According to a press release by Whole Foods, the 365 brand will be featuring a mix of organic foods in a fun and convenient environment. The shoppers will enjoy a pleasant experience while doing their groceries, Whole Foods representatives added. The official press releases described the new Whole Foods stores as bringing fresh and healthy foods to as many customers as possible and provide them with a “quality-meets-value shopping experience.”
Whole Foods hopes that with the opening of the new stores the company will be able to fight the recent accusations that the products are more expensive than they should. The goal of the new stores, among others, is to compete with similar companies like Trader Joe’s.
Whole Foods representatives said the first new stores will be opened in the second half of next year, and the company hopes to double the number 265 by 2017.
The Whole Foods Market is currently in 24 locations in the L.A. area, including one on Montana Ave. and two on Wilshire Blvd. There is also a store in Venice on Lincoln Boulevard and one on Rose Avenue.
Jeff Turnas, president of 365 by Whole Foods Market, said he is very excited about how things are progressing especially in the markets where there is a high demand of the best quality food at a convenient price. Turnas said the store in Silver Lake was intended as a standard Whole Foods store but it was converted into the first 365 store at the last moment.
Turnas added that:
“With a fresh format and unique product assortment, we think 365 will offer convenience and value while providing the quality standards and transparency that consumers love and expect.”
Whole Foods announced that it has signed a lease with the Santa Monica stores but the locations will be revealed in the near future.
Michael Silverman, from the Whole Foods Global Communications division, said they have found a great place in Santa Monica and the people will love it. He added that the Los Angeles area is perfect because of its dense urban market and customers will absolutely adore the new 365 Whole Foods stores.
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