Xiaomi, the Chinese smartphone manufacturer, defended its supremacy on the local market and now wants to reach US consumers.
While this year had been a bit slow for Xiaomi, the company VP said that the demand is just as high as ever. The solution would be to capitalize better in devices upon their launch.
Xiaomi’s shipments went to 10.5 million in the second quarter of 2016, while last year the rate was 38.4% higher. The young company lost market share to the more established Huawei, Oppo, and Vivo.
However, the vice-president said that the sell went to 7 million in June, which might balance the year report and show that the company has a large proportion of the domestic market indeed.
As for the plans to enter the US market, the timeframe was not set yet. The main point is to take the time and adjust properly to a new type of consumer. To this date, Xiaomi uses all its resources in China, India, and Indonesia.
The company intends to move slowly to the US market, and it may not bring the smartphones just from the beginning. The vice-president had been evasive and only mentioned that a few products will be launched in the US, without giving any specific dates.
It had been previously suggested that Xiaomi will have issues with entering the US market because of the intellectual property position. However, deal with Microsoft such was the one sealed earlier this year might do the trick and help the Chinese player move faster in the United States.
Even so, when compared with its local rivals, Xiaomi is still a young and pretty small company. In this case, the smartphone manufacturer will rely on markets such as India, which they say has much to offer. The US is still to be entered in the future, but the exact date has not been set yet.
Other rivals such as ZTE Corporation and Huawei have also increased their efforts in targeting American customers. Moreover, the experts say that a small company such as Xiaomi may have troubles breaking a market that is dominated by Samsung Electronics and Apple.
The situation gets even more complicated when taking into consideration the telecommunication carriers that are controlling the smartphone sales, and Xiaomi has little experience in this field.
However, in China Xiaomi is the fourth larger smartphone maker and since its founding in 2010, it had designed, developed and sold a large variety of smartphones, apps, laptops, and other consumer electronics which include a smart home device ecosystem.
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