Yahoo Mail has been denying access to those using ad blockers, it has recently been reported.
The issue was initially identified on Thursday, November 19, by members of the Adblock Plus Forums, who started a thread with several complaints regarding this abusive practice.
It appears that the popular electronic mail client had been preventing users from checking their Inbox, by asking them to first disable their ad-blocking software before proceeding to display Yahoo Mail contents.
The error message was received on Firefox and Chrome browsers likewise, and users have even captured screenshots of it, in order to support their claims.
Apparently, the page that generates upon trying to verify mail has a URL containing the query string “reason=ADBLK_TRAP”.
The error has even been encountered by Andrei Herasimchuk, who served as Senior Director of Product Design for Apps between 2009 and 2011, spearheading a complete overhaul of Yahoo Mail at the time, by improving user interface.
The disgruntled user took to Twitter to lament about the issue, and has even said that he would no longer access this mail provider from now on, switching to Apple Mail instead.
Representatives of Yahoo have issued a statement in response to the growing grumbling taking place on the microblogging platform regarding the ban. They confirm that they have indeed been testing this measure, but just for a limited number of users in the United States.
Also, according to them, this is just part of their constant work of investigating how their users experience products and services, in order to adapt to demands, and cater to individual tastes.
It must be noted that there’s a growing trend to stop visitors from accessing certain websites, if they have installed and enabled ad blockers on their computers.
Even the Washington Post has introduced such a measure, whereby if users are trying to navigate from story to story while running AdBlock, pop-up windows appear asking them to turn off that software, so as to be allowed to continue reading.
Other visitors receive similar error screens, where they are asked to provide their e-mail address, in order to receive the First Reads newsletter, as part of a free 6-week subscription.
Washington Post representatives have justified these new measures, claiming that online journalism can already be accessed mostly for free, so it’s important to generate sales revenue at least through subscriptions or advertising.
This viewpoint has also been shared by other publishers, who insist that they can continue to create free online content only by allowing ads on their websites, and that AdBlockers are severely disruptive of this essential process.
It’s unclear for now how many users are experiencing difficulties accessing their Yahoo Mail accounts because of this newly imposed restriction.
One way of bypassing this error might be by using another browser to open the account, and then changing from “Full Featured” view to “Basic”. After taking these steps, the mail client will be easily accessed on the main browser too, as before.
Image Source: Ad Block Plus Forum