Although it might have been a hard blow for Google to be beaten by Amazon the competition between those two is not yet over, especially now when Google has announced the release of its YouTube Gaming streaming service which will most likely compete with Amazon’s Twitch platform.
YouTube Gaming will be available as a website and an app on both Android and iOS devices. The service concentrates entirely on gaming and gamers. The site will provide pages for more than 25.000 games and live streams and gaming videos will be brought together in a single space.
Users can create their own collection of games and subscribe not only to the channels of indie YouTube creators but also to channels of game publishers. Whenever there is a live stream from a page or channel which you are following you will receive a notification.
The main idea behind this is to attract gamers to broadcast their live streams on YouTube. To make it more appealing to them to broadcast their gameplay using its service YouTube claims that it has to offer certain features which include for example the automatic conversion of a live stream into a YouTube video, a DVR function and a streaming of high frame rate (60 fps).
Other advantages include the possibility to share all your streams using a single link. And for those who are concerned about live broadcasting, you won’t need to schedule an event ahead of time.
Amazon beat a rival bid for Google when it bought Twitch Interactive for $970 million last year. Twitch’s vice president of marketing, Matthew DiPietro, commented on Google’s move:
“We welcome new entrants into the growing list of competitors since gaming video is obviously a huge market that others have their eye on.”
Twitch even tweeted a welcome message for its rival using “#kappa”, a sarcastic emoticon usually used by Twitch users.
YouTube Gaming will be available in the UK and the US starting later this summer. Although Twitch enjoys the benefit of the headstart YouTube may catch up and could attract more gameplay broadcasters. According to Ryan Wyatt, YouTube’s head of gaming, the website already has billions of hours of gaming videos viewed per month. In addition it has some important gamers whose channels are hugely popular on YouTube, such as PewDiePie who has millions of subscribers.
Image Source: Forbes