While Bill Clinton insists he will not be campaigning for his wife’s 2016 presidential bid, reality seems to contradict him. The former US president has been busy talking about Hillary Clinton’s immigration policy to thousands of voters and lately he was also a constant presence in many popular TV talk-shows .
In an interview he gave for the Univision Communications Inc. network on Tuesday, Bill Clinton looked more like an active campaigner rather than as a silent supporter holding his wife’s hand. He was pretty specific on the immigration policy, and the views he expressed followed the same line Hillary has been drawing in her own speeches.
“If I were advising candidates, I would say you’ve got to have a credible position on immigration reform,” Mr. Clinton told an audience of Univision advertisers. The meeting was an adequate place for a discussion about immigrants, as Clinton argued that there should be marketing campaigns specifically designed at targeting the Latino community.
“If I were an advertiser, I would study the changing demographics very carefully,” the former president advised. He explained that Latino consumers are likely to get better paid jobs in the not too distant future, as the number of Hispanic students graduating from American colleges is increasing each year.
According to Clinton, the economic measures taken during the Obama administration, aimed at reducing the income gap, have also been a contributing factor. He believes Hispanic consumers will begin to have a more significant role to play in the market, a message welcomed by the advertisers present at the meeting.
In fact, the whole purpose if the gathering was to help promote Univision’s new media campaign, who has been relatively successful lately at increasing its ratings among Spanish-speaking viewers. Mr. Clinton did not go off-topic at any point, as he never mentioned Hillary’s presidential candidacy. But he indirectly seized the opportunity to support his wife’s bid by emphasizing the benefits of her immigration policy.
One of Univision’s major shareholders, Haim Saban, is a strong support of Hillary Clinton’s presidential campaign. According to estimates made by the TV network, 91 percent of its 18-to-34 audience watched Bill Clinton’s Q&A session live. This means that all parties involved gained a lot in terms of audience: Mr. Clinton was able to covertly campaign for his wife on America’s 5th largest broadcasters, while Univision benefitted from his presence in order to persuade viewers not to skip through TV commercials.
Image Source: Deadline