Most people who are into gaming and the general geek culture are also really excited about crossovers. And that’s only natural, seeing as plenty of the cartoons and TV shows we watched growing had crossover episodes. From the Harlem Globetrotters, Batman, and Johnny Bravo appearing in Scooby Doo to the Jetsons meeting the Flintstones, we’ve been shown how awesome crossovers can be.
So of course, when we’re told that there’s going to be a major crossover event happening, we tend to get a little more excited than usual. The crossover doesn’t even have to make sense, although it’s best if it does, but the idea of having two franchises we like sharing the same universe is pretty amazing.
Bringing excitement to people who still play the game and indifference to those who quit a while back, Mario is coming to Minecraft in new Wii U DLC. The collaboration between Microsoft and Nintendo is a stepping stone for inter-studio cooperation, as Nintendo has never allowed any other company to be the exclusive publishers of a title including Nintendo property.
Companies like Capcom, Square Enix, and Bandai Namco have used Mario characters in some of their original IPs, and in those cases the games were also developed exclusively for Nintendo’s own systems. However, they did not accept not being co-publishers prior to this particular Minecraft DLC.
The Super Mario Mash-Up Pack DLC will be exclusive to the Wii U platform, and will feature forty Mario-themed skins, new items and new world textures inspired by the Mario franchise, as well as fifteen pieces of music from Super Mario 64. The free downloadable version will be available starting May 17th, and the DLC will be included in the retail version of the game starting with June 17th.
It might seem like Microsoft’s move by making a free DLC in collaboration with a different company is pretty weird, seeing as they paid $2.5 billion for the game in 2014, but they plan on making their money back with other versions of the game, like Minecraft Education Edition.
The fact that the Wii U isn’t known as the best-selling console of its generation also serves to raise some skeptical eyebrows regarding what Microsoft is thinking with this move, but it’s safe to assume that the tech titan knows what it’s getting itself into, at least regarding their $2.5 billion IP.
But the news is most exciting for Nintendo fans, as this is yet another one of the company’s crossovers with other gaming companies in recent days. Nintendo seems to have started an entire movement, being featured on other platforms and sharing their IPs at a rate that some might consider the beginning of a new marketing strategy.
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