Notice: Trying to access array offset on value of type null in /home/capitalwired/public_html/wp-content/plugins/really-simple-facebook-twitter-share-buttons/really-simple-facebook-twitter-share-buttons.php on line 318
Follow
Match Group Inc, the parent company of the popular hookup app Tinder, will buy a major stake in Hinge, a self-proclaimed Tinder rival. Hinge was launched seven years ago and has been focusing on offering an alternative to Tinder’s casual dating options.
Match will buy a 51% stake in the company and could buy the whole company over the next year. The sum for the acquisition remains unclear.
Hinge is a hugely popular dating app for iOS even though Tinder has been the top grossing dating app for years. When it was launched, Hinge was very similar to its rival, allowing users to swipe left on a photograph if they were not interested or right if they were interested. When two people swiped right, the app considered them a match.
Unlike Tinder, Hinge required from users who planed to date to have one Facebook connection or more in common. In 2016, the app was redesigned and got rid of the swiping interface. In return, Hinge became a dating app for people that want a relationship instead of a one-night stand.
Hinge is for People who Got Tired of Tinder
“Goodbye swiping! On Hinge, every like is unique,” Hinge tells its users. The app placed a heavy bet on users’ disgruntlement with Tinder’s superficiality and its base rose four times.
Hinge’s CEO Justin McLeod noted that after the changes the app’s users’ dating life dramatically improved. Users can pay a monthly subscription for a premium service, but the free tier offers access to essential functions.
Match said that the company is unique because it appeals to Millennials who used Tinder’s services but at some point, started to dislike it. Match expressed initial interest in Hinge last year when it bought a seat on its board.
Image Source: Public domain
Rebecca McGhee
Rebecca McGhee is a valuable contributor for several publications and online platforms. Having graduates with a degree in Computer Science, her interest lies mostly in this area. Yet, she finds any tech-related topic or scientific topic is a challenge worth meeting. She enjoys turning her own research projects in worthy contributions that reach the large public. And mostly, she is grateful for all the feedback she receives from readers, as she believes it aids her in permanently improving her style of writing, beyond the scientific style she is accustomed to.
