According to the report for The Wall Street Journal, Apple Inc. began sales on Friday of its latest iPhones across the East Coast and Midwest as excited buyers waited in long lines to get their hands on the next iPhone.

For the loyal customer, this time Apple’s iPhone 6 comprises a 4.7-inch touchscreen, while the iPhone 6 Plus has a 5.5-inch screen, both much bigger than the 4-inch display on its predecessor, the iPhone 5s and the smart phones also launched the cell phone payments service Apple Pay, which lets customers process credit card and other financial transactions with their gadget.

Last Friday Apple opened up pre-orders for the latest iPhones and about 4 million pre-order demands recorded on the first day on Sept. 12, even the night of Thursday before the phones’ introduction; almost 70 people were waiting in line at the front of the Apple store in downtown San Francisco to get the new iPhone 6.

Some excited customers have stayed at the front Apple store on Fifth Avenue in New York so the line of would-be buyers prolonged for more than 10 blocks and Apple workers led them in a New Year’s Eve-style countdown to herald the store’s opening at 8 a.m.

Many people were there so the police were called in before 5:30 a.m. to help with crowd control at one mall place because of worries about crushing or any other unexpected incident.

The reporter said that the excited swarms gathered though signs that Apple’s legendary “cool factor” may be attracted to the consumers, while it has become normal for the crowds of people to welcome Apple product introductions because Friday’s long lines were still an indication of healthy demand for the latest gadgets.

Apple has increased the base cost of its most-expensive model by $100 but the expensive cost hasn’t done much to reduce its public demand and for the bigger iPhone 6 Plus, Apple is charging $749 not including contract, making it the most costly iPhone that the company has ever sold in the past history.