BlackBerry officially launched a new phone in order to gain the attraction of its traditional customers.
The new phone incorporates all the conventional features of Blackberry. The device comes with a traditional keyboard and a long battery life. These two things are considered extremely essential for the corporate users. The new product runs on the QNX-based BBOS10.
The release of a new keyboard phone in the market full of android smartphones is certainly astonishing. However, the main purpose of the Canadian mobile phone firm is to offer a user friendly phone to its business users. There are still a large number of customers who prefer keyboard phones over the touch android smartphones.
Thus far, two big U.S carriers announced that they would sell the new BlackBerry phone soon. However, both the carriers and the company have not disclosed any particular release date for the new product of BlackBerry.
John Chen, the CEO of BlackBerry informs that the new Classic phone is specially designed for the loyal consumers of the company. Additionally, he advised young generation to try out the new phone once.
Earlier, BlackBerry used to lead the smartphone phone market all around the world. Unfortunately, the huge success of mobile phones of Apple and Samsung defeated the company badly.
Currently, BlackBerry holds merely a small number of the U.S smartphone market. Therefore, the Canada based firm wish to again dominate the market with the renew BlackBerry Classic phone.