Apple Inc. (NASDAQ: AAPL), in its life-long quest towards innovation, has recently announced a new change of plans. According to its official declarations, in order to increase the company’s market shares, the board wants to enter the VR and AR market. Thus, Apple Inc. hired Doug Bowman to supervise VR-oriented research.
This can be only construed as a daring move from Apple, because, over the last 3 years, the tech giant did everything in its power in order to promote its own VR-ready products. In 2013, Apple Inc. took its first steps into the VR reality market. The tech giant managed to buy PrimeSense, the same company which developed the first visual depth sensor. Currently, this sensor is employed by the Kinect 3D camera.
Taking one step at the time, Apple Inc. manages to build a little VR enterprise. Purchasing the visual depth sensor was the next step, closely followed by the events which took place in May 2015. Last year, Apple managed to purchase the augmented reality technology from Metaio.
Apple’s last step in completing this intricate VR puzzle was to seek the help of someone who really knows his way around computers. And who can better help them develop new technologies based on the VR and AR concepts than the foremost expert on the matter.
In a recent press conference, Apple Inc. acknowledge the fact that the firm has begun a collaboration with Doug Bowman, a computer scientist and formerly a professor working for Virginia Tech. Bowman’s research into VR and AR technologies was crucial in the development of popular products such as the Oculus Rift, Samsung Headgear VR or Microsoft’s HoloLens.
But Apple Inc. isn’t only interested in pushing forward the boundaries science. First of all, the tech giant in engaged in an avid VR race and its competitors seemed to have hard a head start. With competitors such as Facebook with Oculus Rift or Microsoft with HoloLens, the tech giant is in for a hard battle.
Lately, we’ve heard that Apple Inc. hired Doug Bowman to supervise VR-oriented research. Moreover, Apple Inc., as well as other economic analysts, believes that the VR and AR technologies are two gold mines, ready to be exploited.
And according to a recent report published by Digi-Cap, the VR and AR technologies should return a total revenue of over 120 billion dollars by 2020.
Apart from enlisting the help of Doug Bowman and buying VR and AR capable technologies, the tech giant is also keeping close tabs on the recently released VR-compatible applications such as VRSE or DinoTrek VR experience.