After a paternity leave that lasted only two months, Facebook’s Mark Zuckerberg is back and sales are up and running. According to the latest numbers, Facebook hit in December 2015 935 million users. The social media platform hit 18 billion dollars in sales in the previous year, as opposed to 12 billion dollars in 2014.
Zuckerberg’s company managed to shatter the estimates that Wall Street gave at the beginning of the year by surpassing them with no more than 3.6 billion dollars. This rise is due to the growth of users and the advertising that Facebook promotes on tablet and smartphone screens.
The social media platform now has approximately 935 million users on mobile devices, as of last December. This adds up to the fact that now almost 80 percent of the company’s revenue comes from the advertising that Facebook promotes on tablet and smartphone screens. It seems that mobile advertising wasn’t the flaw that everybody thought it is a couple of years ago.
Facebook’s success comes as a hard hit for social media rival Twitter. Even though Mark Zuckerberg did not use the competition’s name when making the sales comparison, which was an act of fair-play on his part, it is pretty obvious that Twitter was the platform in question.
The blow is even harder for the character-limited social media platform since it has been shaken up in the past few weeks by executive turmoil, mass resignation, a stock that is declining rapid and a stagnation in the numbers of the users.
One of the department heads from Twitter actually left the company to work for Facebook’s branch, Instagram. Zuckerberg’s company is really decimating its rivals. And what it doesn’t destroy, it buys, see Instagram for an example.
Facebook’s Mark Zuckerberg is back and sales are up, making him the sixth richest person in the world. And he took some time after discussing the company’s roaring numbers to talk about the reason he was absent for two months with the company.
Recently the Zuckerberg family added a new member, Max, his little daughter. Apparently Facebook’s creator and one of the richest people in the world was so impressed by the little bundle that he began thinking about the legacy the world is leaving to its children. He stated that he wants to create a better future for the next generations and he will give away impressive amounts of his fortune for this purpose.
Image source: www.flickr.com